The UK’s greatest lodge chain has unveiled its newest hero rooms
- 11,000 Subsequent Evolution rooms can be rolled out throughout over 100 websites by February 2025
- The rise in social content material creation, environmental elements, misplaced property and a change to extra versatile working patterns have all been influencing design elements
Premier Inn, the UK’s greatest lodge chain, has unveiled its brand-new hero Subsequent Evolution Fashion* rooms, marking a serious shift in room design in its mission to create one of the best lodge expertise ever for friends.
The brand new designs are fuelled by insights into shifts in cultural tendencies together with the evolving working setting and the rise in social content material creation.
Actual options can fluctuate by lodge, however constant enhancements in each Subsequent Evolution Fashion room embrace a classy, softer and brisker inside décor, calming impartial and dove gray color palettes, enhanced lighting, luxurious double bathe heads and ground to ceiling curtain. These guarantee full blackout to help the best high quality sleep by means of complete darkness.
Most new rooms supply function material headboards within the model’s signature purple providing an added sense of luxurious at nice worth, permitting friends to really feel cocooned for a fantastic evening’s sleep. Bedside charging and USB ports support connectivity. Smooth purple lights have additionally been put in in most loos for use as an evening mild to keep away from a any surprising bumps within the evening!
The rise of social content material creation has had an impression on design elements too, with friends desirous to share their experiences. Because of this, extra ‘Instagrammable’ options have been put in in lodges throughout the property. These embrace neon indicators in some reception and eating areas, our function headboards, fashionable materials and artworks, and softer impact lighting to wrap the room like a cocoon and provides a greater lighting impact to photographs.
The beforehand static desk has now been switched out for a flexi desk. With the brand new, extra versatile method of working post-COVID, many people earn a living from home in additional social settings on the kitchen desk or on the couch, so Premier Inn has developed its working area to maneuver away from a hard and fast desk to encourage a extra relaxed working setting for enterprise travellers and convivial areas for leisure friends. The flexi desk additionally removes the desk immediately going through the mattress, additional selling switch-off and rest.
The room has additionally been segmented into three zones – the preparing space that includes vainness mirrors with plug sockets and hair dryers as commonplace with easy accessibility to the toilet – most additionally together with flocked garments hangers, the sleep space the place the mattress is located, and the ‘hive’ space to work, get pleasure from a drink, cost units and so forth.
Design ways have been adopted to open up rooms, usually utilizing floating, open furnishings to make the room really feel extra spacious by permitting you to see the ground beneath. This additionally reduces the quantity of things friends unintentionally go away behind, with socks, underwear, chargers and make up baggage being essentially the most generally misplaced gadgets.
We now have labored arduous to reinforce our hero room design and are so proud to launch our new rooms that are primarily based on meticulous visitor analysis, introducing extra flexibility and personalisation for friends than ever earlier than, in addition to making a extra environment friendly setting for our crew members to service the rooms. We all know how vital sleep is and because the specialists in resting straightforward, we’ve invested to create one of the best setting doable for our friends, evolving these new rooms together with customers’ wants. In doing so we’ve striven to create a heat and welcoming setting the place friends can really feel comforted and cocooned for one of the best evening’s sleep doable. Sarah Simpson, Head of Product & Proposition at Whitbread
And it’s not simply the rooms which have seen an overhaul. Some lodges now function built-in floor ground entrances, comprising a extra relaxed digital check-in expertise with a big breakfast and bar space. In these websites, together with some lodges in Manchester, Cardiff and Durham the breakfast space, cubicles have been put in to behave as casual assembly areas with the rise of breakfast conferences going down exterior of the workplace. Totally different kinds of seating space, reminiscent of low café fashion and mid-height seats, have additionally been fitted for extra social meet ups to get pleasure from espresso and cake or pre-dinner drinks.
The lodge chain used first hand suggestions from those that often keep in Premier Inn lodges to make sure the brand new design displays every little thing friends need in a lodge expertise. The primary discovering was that individuals need their lodge expertise to be heat and welcoming, like a house away from house, which the model has labored to replicate with its new hero design.
Irrespective of which of Premier Inn’s 850+ lodges you keep at, you’ll at all times expertise that constant stage of Premier Inn consolation, from a heat welcome to a snug mattress.
Extra data round Subsequent Evolution Fashion rooms and places might be discovered right here: https://www.premierinn.com/gb/en/why/our-innovation-story/next-evolution-style-rooms.html.
*Actual options might fluctuate in some rooms.
About Whitbread PLCÂ
Whitbread PLC is the proprietor of Premier Inn and restaurant manufacturers together with Beefeater, Brewers Fayre, Desk Desk, Bar + Block, Whitbread Inns and Cookhouse + Pub.
From reserving to mattress, Premier Inn is right here to assist its friends relaxation straightforward. Whether or not it is a selection of 80,000 rooms throughout 800+ lodges, beds friends will not wish to go away, tasty meals, versatile charges or pleasant crew members who genuinely care, these are simply among the causes Premier Inn is without doubt one of the most-loved lodges within the UK and past.
Outdoors of the UK, Whitbread’s enlargement plans are centered on Germany. It opened its first lodge in Frankfurt in 2016 and has an open and dedicated pipeline of 73 lodges and over 13,500 rooms in H1 FY22.
Whitbread is dedicated to being a pressure for good within the communities during which it operates. It is sustainability programme, “Drive for Good’ is concentrated on enabling folks to dwell and work nicely and is constructed round three pillars of Alternative, Group and Duty.
Whitbread PLC is listed on the London Inventory Change and is a constituent of the FTSE.
Roz Golds
Head of Exterior Communications
Whitbread PLC
