Latin America-based tremendous app Rappi has partnered with Madrid-based Civitatis to launch a brand new excursions and actions vertical inside Rappi Journey.
Civitatis affords greater than 90,000 experiences across the globe which can be tailor-made to Spanish- and Portugese-speaking vacationers.
“This strategic alliance represents a step ahead in Rappi’s mission to simplify the lives of its customers,” stated Guido Becher, international head of Rappi Journey. “Now, customers can discover in a single app not solely options for his or her day-to-day lives, equivalent to supply to eating places, pharmacies, and supermarkets, but additionally all the pieces they should ebook their journeys and weekend getaways with the very best advantages.”
Actions out there by the partnership will embody guided excursions, native actions, excursions, tickets to points of interest and parks and extra – all immediately bookable – and there shall be “unique advantages” for Rappi’s loyalty members.
Rappi Journey already affords lodges, packages, flights and automotive rental choices for its customers. With the soon-to-be integration of Civitatis, the corporate needs to be a “full journey resolution” and to serve vacationers’ rising demand for experiences.
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Headquartered in Colombia, Rappi additionally operates in Argentina, Brazil, Chile, Costa Rica, Ecuador, Mexico, Peru and Uruguay.
“This settlement with Rappi is a crucial step in additional strengthening our strategic place in Latin America through entry to over 22 million lively customers within the area,” stated Alberto Gutiérrez, CEO at Civitatis.
Rappi has established different partnerships as properly, together with one with Marriott, centered on loyalty and one other with Amadeus. And Civitatis has been rising. The corporate has obtained funding in recent times together with a $50 million infusion in June from Vitruvian Companions after $100 million in 2022.
