Resident Resorts Broadcasts Settlement with Marriott Worldwide to Rebrand 4 of its Midscale Properties

Specialist lodge working firm, Resident Resorts, introduced it has signed a franchise settlement with Marriott Worldwide to transform its 4 Sleeperz Resorts to the 4 Factors Flex by Sheraton model. Following the acquisition of a majority stake in Sleeperz Resorts by Mactaggart Household & Companions, the portfolio has been operated by Resident Resorts (additionally majority owned by the identical household workplace) since November 2022.

The Sleeperz Resorts portfolio presently options over 4 hundred rooms throughout the 4 properties in Cardiff, Dundee, Edinburgh and Newcastle upon Tyne. The portfolio of midscale motels is purposely situated within the epicentre of their cities and near mainline rail stations.

Resident Resorts’ CEO, David Orr stated: “The acquisition of Sleeperz was made strategically, permitting us to diversify into the mid-scale section and optimise our talent in working metropolis centre motels thereby growing our attraction to actual property homeowners as a specialist operator.

“Having reviewed the portfolio, the launch of Marriott’s new midscale model proved well timed, and we’re intently aligned with Marriott Worldwide on establishing an working platform from which we will develop this progressive, conversion-friendly model, which is backed by industry-leading distribution.”

“This settlement underscores our skills as specialist metropolis centre lodge operators. The attraction of this new relationship was additionally for the potential it has for speedy enlargement throughout the UK, which is in step with our plan for progress.”

“At Resident Resorts we imagine that fame is an important KPI, and we’re deeply dedicated to sustaining market-leading fame scores, throughout the segments the place we function.”

“We purpose to carry this experience into the mid-scale market, driving superior returns for our buyers by delivering a differentiated and high-quality expertise.”

The motels are as a consequence of full the rebrand in 2025 and can bear a sequence of renovations funded by the Sleeperz Resorts’ principal buyers.

William Laxton, CEO, Mactaggart Household & Companions, added: “We now have all the time seen nice potential on this portfolio and are assured that the mixture of the 4 Factors Flex by Sheraton model and the confirmed operational experience of David and his crew at Resident Resorts will drive distinctive returns. Our strategic transfer into midscale is in recognition of a balanced threat technique deploying our specialist working firm masking the market segments with the very best return potential.”

Kate Wallin, Senior Director, Growth, United Kingdom & Eire, Marriott Worldwide commented: “We proceed to see vital curiosity from builders and buyers in conversion initiatives, as they give the impression of being to leverage efficiencies and achieve entry to our well-established loyalty, distribution, gross sales and advertising and marketing platforms and world buyer base.  That is an thrilling deal that highlights the expansion we’re seeing within the midscale section throughout the UK, and we look ahead to working with Resident Resorts whose functionality and fame as operators is confirmed.”