Saint Lucia’s First Gold Medalist Was Simply Named the Nation’s Latest Tourism Ambassador 

Julien Alfred made historical past final month in Paris, incomes Saint Lucia’s first-ever gold medal within the ladies’s 100-meter race on the Olympics. 

Now, she’s seeking to take Saint Lucia even additional on the world stage because the nation’s latest tourism ambassador. 

Alfred has been formally tapped because the island’s new tourism ambassador, a partnership that can put her on the forefront of Saint Lucia’s tourism promotion efforts. 

That may embody taking part in international occasions, advertising campaigns and social media pushes, together with the usage of the Saint Lucia emblem on Julien’s PUMA gear. 

The concept is to “entice guests searching for not only a vacation spot, however an inspiring expertise that resonates deeply,” mentioned Dr. Ernest Hilaire, the island’s Minister of Tourism. “Collectively, we’ll create an enduring impression on our tourism sector and encourage the world to find the great thing about Saint Lucia.” 

The transfer comes after Alfred already agreed to associate with Saint Lucia’s BodyHoliday wellness resort. 

 “I’m actually misplaced for phrases, and grateful for the chance. I can’t inform which is the larger achievement proper now- successful the Olympic gold or being an envoy [for] my beloved nation,” she mentioned. “Nevertheless, relaxation assured that wherever I roam, Saint Lucia will at all times be my first selection.” 

CJ Knowledgeable Take: To borrow a phrase from a unique Olympic sport, this can be a slam dunk for Saint Lucia’s tourism promotion. The Caribbean’s sporting model is likely one of the strongest on the planet, and it will assist Saint Lucia faucet into that.