Spanish vacationers: Resort stays flat, short-term leases surging

As Phocuswright
Europe 2024 opens in Barcelona, Phocuswright has printed its newest
shopper evaluation, Spain
Shopper Journey Report 2024. In line with the report, for Spanish
vacationers, resorts stay the general lodging of alternative, with short-term leases
(STR) a distant second. Nevertheless, STR utilization elevated significantly over the
prior 12 months, closing the hole considerably.  

Each resorts and STRs are chosen primarily for value,
location and worth, however resorts additionally see a novel profit from their
star-ratings methods. STRs are extra typically chosen for issues like privateness,
home-like really feel and optimistic opinions.

Reserving-wise, on-line journey businesses are the dominant resort reserving channel
amongst Spanish vacationers. Total, the most important drivers of any resort channel,
whether or not direct or oblique, are value and comfort, with these reserving
direct extra more likely to cite provider model choice or redeeming loyalty
factors, and people selecting to ebook oblique influenced extra by comfort and
simpler comparisons between resorts.

This report, based mostly on a survey of Spanish leisure vacationers,
offers a complete vary of knowledge and evaluation on the journey life cycle for
shoppers in Spain.

Key questions answered embody: 

• What does the common Spain traveler appear like? What number of
  journeys do they take per 12 months, the place do they go, with whom, for a way lengthy, and the way
  a lot do they spend? 
• What assets – on-line and offline – do Spanish vacationers
  use to analysis, plan and ebook their journeys? 
• How do preferences differ throughout age teams? 
• How do vacationers make choices about numerous parts
  (e.g., air, resort and actions) of their journeys?
• What position does social media play in Spanish shoppers’
  journey planning actions? 
• What’s the sentiment towards future journey? What modifications,
  if any, do Spain vacationers intend to make relating to their future journey? 

A part of the Europe
Shopper Journey Report 2024 sequence, different nation experiences embody the
following (accessible now or coming quickly):