High Locations for Gen Z Vacationers

Gen Z, born between 1997 and 2012, considerably impacts our world. As digital natives, they’re recognized for his or her creativity, adaptability, and fixed pursuit of recent experiences. Touring isn’t just a leisure exercise for them; it is an important a part of life.

In keeping with Hilton’s 2024 Tendencies Report, 72% of Gen Z are ready to allocate extra funds for journey this yr. Their journey preferences embody searching for distinctive picture alternatives, culinary adventures, and vibrant social scenes whereas being conscious of environmental and social points. Gen Z’s dedication to environmental and social points is commendable. They’re proud to be accountable vacationers, making acutely aware selections that positively impression the locations they go to.

Metropolis journeys are the popular type of trip for roughly 44% of Gen Z vacationers. These journeys supply a mix of cultural exploration and full of life leisure, making them a well-liked selection. Because of this, it is worthwhile to discover probably the most sought-after locations for metropolis journeys.

Gen Z Vacationers: Details & Figures

A more in-depth have a look at Gen Z’s favourite leisure actions can present perception into the essential elements of a profitable trip. Consultants in contrast over 70 locations primarily based on ten Gen Z-relevant classes, together with the provision of procuring malls, vegetarian and vegan eating places, TikTok hashtags, LGBTQIA+ friendliness, and public transport costs. The rating lists the highest 10 journey locations in Europe for Gen Z vacationers.

The TUI Gen Z Metropolis Index: High 10 locations in Europe

Metropolis                 Rating

Amsterdam     77
Porto              76
Barcelona       74
Lisbon            73
Zurich            73
Athens           72
Basel             70
Lyon              69
Milan             69
Frankfurt       69

Gen Z Depends on Instagram and TikTok & Co.

As digital natives, Gen Z vacationers naturally gravitate in the direction of social networks. They use platforms like Instagram and TikTok for trip inspiration, journey planning, and sharing photographs and movies. A 2023 TUI survey discovered that 45% of Gen Zers use social media for journey concepts, with Instagram being the most well-liked (97%), adopted by TikTok (48%). As compared, solely 19% of Gen Y (1981–1996) use TikTok for journey inspiration. This reliance on social media retains Gen Z linked and knowledgeable in regards to the newest journey tendencies and locations, enriching their journey experiences.

TikTok is changing into a well-liked platform for showcasing journey locations. London at the moment leads with 9.8 million hashtags, adopted by Barcelona (8.5 million) and Paris (8.1 million).

The Most In style Cities by Hashtag Reputation

(TikTok’s prime cities)

Veggie-to-Vegan Delicacies Is Stylish amongst Gen Z Vacationers

For a lot of younger holidaymakers, discovering the nation’s delicacies is a prime precedence, and meat-free meals is particularly widespread. Due to this fact, it is important to have varied plant-based choices when planning a visit.

Some European cities are recognized for his or her vegetarian and vegan meals scenes. The Swiss cities of Bern and Zurich have 106 and 101 eating places, respectively, making them the highest cities for vegetarian choices. In third place is the Portuguese metropolis of Porto, with 77 vegetarian and vegan meals spots.

Europe’s High 10 Cities for Vegan & Vegetarian Vacationers
(variety of vegan & vegetarian eating places per 100,000 inhabitants)

The Most LGBTQIA+-friendly Locations in Europe

Gen Z represents selection and variety. In keeping with a 2023 Statista survey, 11% of this age group establish as a part of the LGBTQIA+ neighborhood, inserting them on the forefront in comparison with different generations in Germany. For this reason many younger individuals think about the openness and tolerance of their journey vacation spot when planning their trip.

For that reason, consultants additionally assess whether or not LGBTQIA+ people can be at liberty and protected whereas staying in a specific metropolis. The Spartacus Homosexual Journey Index serves as the premise for this evaluation, bearing in mind not solely the security and authorized scenario for the LGBTQIA+ neighborhood on-site but in addition the wants of queer holidaymakers.

Excellent news for queer vacationers: A number of European international locations share the highest spot, together with Lisbon, Valletta, and Madrid.

The place Are the Greatest Celebration Hotspots?

In 2023, a survey by IfD Allensbach discovered that round 69% of Gen Z people regularly or often visited golf equipment and discos. This was about 42% for Era Y and 23% for these aged 43 to 57.

Techno music is stylish amongst Gen Z, with over half liking techno and home music.

High social gathering locations with vibrant nightlife embrace Porto and Lisbon, which have 126 and 97 techno golf equipment, respectively. Some widespread techno golf equipment in Porto embrace Membership Gare, Industria Membership, and Plano B. In Lisbon, you possibly can take a look at Lux Frágil, Ministerium Membership, and Musicbox Lisboa. The Maltese capital, Valletta, additionally provides a full of life nightlife scene with 85 discos, together with Havana 808, Sky Membership, and Membership 22.

The ten Techno Strongholds of Europe
(variety of techno golf equipment)

Conclusion: Gen Z Is Filled with Wanderlust

Era Z loves touring, particularly metropolis journeys. Younger individuals are captivated with discovering the world. They deal with culinary highlights, procuring journeys, and events. This cosmopolitan and digitally linked technology depends on social networks whereas on trip for inspiration and to share their journey experiences with their family members.