Trailborn expands in North Carolina

US: Fortress Peak Holdings, the funding and growth firm behind boutique lodge model Trailborn, will open its third property on 29 August, situated in downtown Highlands, North Carolina.

Trailborn Highlands options 63 visitor rooms, a foyer lounge with a central fire, an out of doors deck and garden with picnic tables and fireplace pits, two personal occasion areas, in addition to a retail market promoting branded merchandise and domestically sourced snacks.

Later in autumn, The Highlands Supper Membership restaurant and bar will launch alongside the lodge’s Nordic spa geared up with a sauna, chilly plunge showers, and a hearth pit.

The property has been designed by New York-based studio LOVEISENOUGH with interiors impressed by the encompassing Blue Ridge Mountains.

Visitors of all Trailborn motels will even have entry to bicycles, branded coolers, and bespoke Subject Guides for exploring the realm. Off-site excursions might be organized with native consultants whereas on-site occasions embody reside music and craft lessons. 

As a part of the model’s ‘Maintain Extraordinary’ initiative, a portion of proceeds from each room booked on Trailborn’s web site will go to the Highlands-Cashiers Land Belief, which focuses on conservation efforts and defending uncommon and endemic vegetation and animals within the Southern Appalachians.  

“We’re thrilled to announce the opening of Trailborn Highlands, our latest addition to the model’s portfolio,” mentioned Mike Weiss, co-founder and co-CEO of Fortress Peak Holdings and Trailborn. “This marks an thrilling evolution for the Trailborn model, following the profitable launch of our first properties on the entrance to Rocky Mountain Nationwide Park. With Trailborn Highlands, we proceed our mission to create design-forward boutique lodging and unparalleled hospitality experiences within the coronary heart of our nation’s most iconic locations.”

Fortress Peak launched its Trailborn model in December 2023 with the opening of its debut properties within the Rocky Mountains.

Ben Weinberg, co-founder and co-CEO of Fortress Peak Holdings and Trailborn, added: “Our third property to open in a 12 months, Trailborn Highlands is a big milestone and some extent of pleasure in our model’s growth, reinforcing our dedication to introducing Trailborn’s distinctive hospitality idea to unimaginable locations all around the nation. We’re privileged to affix the Highlands neighborhood, and set up a brand new gathering place on the town for each locals and guests to undertake a recent perspective on one of many nation’s most breathtaking areas.”

Further Trailborn motels are on account of observe within the Grand Canyon (Arizona), Wrightsville Seashore (North Carolina) and Mendocino (California).