Tourism researcher Professor Pietro Beritelli from the College of St. Gallen has carried out in depth analysis to find out components influencing our journey choices. Considered one of his key findings is that the beautiful photos we see on social media from commercials and influencers have much less influence than we’d assume.
The research requested individuals about their trip selections and the way they got here to journey to a specific place. Their solutions may broadly be categorized into three teams.
The primary group is expounded to relationships between individuals. For example, visiting pals or family members, being invited to a marriage, or touring with others who made the choice. Often, a consensus needs to be discovered, and household, pals, or work atmosphere restrict particular person choices.
The second group consists of returning to a spot that has already been visited. This might be the place somebody has lived, studied, labored, or just loved a spot throughout a earlier go to. Generally, individuals favor to remain on the identical resort as earlier than as a result of they’ve turn out to be pals with the hosts. Moreover, somebody who has already been there could recommend a journey vacation spot.
The third group is predicated on availability and affordability. When individuals do not know the place to go, they usually search for journey provides at an affordable worth in an interchangeable nation. This helps them make an preliminary choice about their journey plans.
Tourism promoting usually portrays journey as a supply of inspiration and desires. Nevertheless, this isn’t all the time the case. Folks normally make easy and mundane journey choices when selecting their locations. They do not normally admit this, however it’s the fact.
Social media influencers have much less affect on journey choices than individuals might imagine. Most individuals talked about family and friends members slightly than social media when requested the place they acquired journey suggestions from. Though social media could present faster entry to data, word-of-mouth promoting from individuals you recognize continues to be the simplest.
Folks usually can’t recall particular promoting campaigns that influenced their journey choices. As an alternative, they could have drawn inspiration from an individual they know who has already visited the situation. This sends a stronger message than any commercial ever may.
If individuals had been to replicate on how they made their journey choices, they’d usually discover that their selections fall into one of many three classes described above.
The research included 256 interviews with a various group of people. From their experiences and views, individuals have sure fundamental wants when touring. People have an innate want to discover new locations and increase different horizons. Prior to now, individuals labored open air, migrated, hunted, or labored in fields. Many people work in workplaces right now, however this goes in opposition to our nature. We nonetheless yearn to find new issues, so we journey.
Touring might be an thrilling however difficult expertise. It entails fixing issues comparable to transportation, lodging, and meals. Whereas transport corporations, lodges, eating places, and tour operators can provide packaged options, these issues should be addressed.
Nevertheless, touring may also result in stunning moments exterior of our on a regular basis lives. These moments might be significantly appreciated as a result of they happen in a distinct atmosphere, on a brand new stage.
Though it is generally assumed that individuals who journey extra are happier, a happiness researcher as soon as concluded that it is not the case. In line with the researcher, individuals who meet others whereas touring and share their experiences with them are happier.
