Worldwide: Luxurious boutique model Viceroy Lodges & Resorts has launched a worldwide rebrand with a concentrate on native visitor experiences.
The model relaunch consists of refreshed visible branding throughout all 9 open and future areas, in addition to revamped digital platforms.
Curated visitor experiences, starting from actions reminiscent of music manufacturing to ‘native legends’ excursions and wellness applications, will even be launched at every property.
Viceroy’s newest opening, positioned throughout the sustainable growth Ombria within the Algarve, Portugal, served because the blueprint for the group’s portfolio-wide rebrand. The 141-key property options six eating venues, a spa and a golf course, in addition to actions together with honey making, pottery, horseback trails, and extra.
Jessica Luzzi, senior vp of brand name advertising and marketing at Viceroy Lodges & Resorts, stated: “As we speak’s luxurious travellers search extra than simply opulent lodging; they search authenticity and cultural immersion, with each journey forming an integral a part of their id. For our company, journey is not only a getaway; it’s a possibility to have interaction with the world in a extra significant method, creating reminiscences that resonate lengthy after their journey ends.”
Tony Machado, senior vp and head of design at Highgate, which owns the Viceroy model, added: “Viceroy’s relaunch isn’t nearly redefining our model; it’s about reworking the journey expertise itself to concentrate on what really issues to our company. By embracing progressive design and sustainable practices, we goal to create areas that permit company to genuinely immerse themselves within the native tradition. This strategy will set up Viceroy as a pacesetter in luxurious hospitality for years to return.”
