The longer term is right here: at some spas, friends are being handled by therapeutic massage robots, service robots are clearing dishes, and cleansing robots are tidying up the spa space. Surprisingly, friends are very open to those new applied sciences. The query is, are the hoteliers within the wellness tourism business prepared for this variation?
A latest Wellness Lodges & Resorts survey, which included over 1,770 contributors and greater than 100 wellness hoteliers, discovered that friends extremely settle for expertise. Practically half of wellness vacationers are open to automated spa choices comparable to therapeutic massage chairs and hydrojets.
Excessive Know-how Acceptance
Though friends are open to technological improvements, many hoteliers should be extra assured. Just a few accommodations have used robots to ease the burden on workers to date. Nevertheless, with the scarcity of expert staff and the excessive expectations of friends, integrating such applied sciences may very well be essential for the way forward for wellness accommodations. The dialogue about ‘excessive tech versus excessive contact’ has been a continuing matter within the wellness tourism business for over 20 years. Actual human interplay will stay essentially essential sooner or later. On the identical time, we should even be ready to just accept new issues and assume in new methods. The clever technical options that exist in the present day have the potential to effectively assist workers and supply friends with added worth (e.g., by distinctive diagnostic options). Specialists are assured that the market will regulate itself right here, as is usually the case.
Individualization because the New Commonplace
The wellness tourism business is witnessing a shift from customary choices to customized experiences. Visitors now count on tailor-made interactions, from pre-stay communications to post-stay follow-ups. Greater than half of the surveyed friends worth customized newsletters, and three-quarters are considering custom-made presents that meet their particular person wants. Moreover, 70 p.c of friends search on-site info that aligns with their private pursuits. This pattern underlines the significance of understanding and assembly particular person visitor preferences.
Tailored Wellness and Well being Gives
The pattern in direction of individualization isn’t restricted to visitor experiences however extends to well being companies and therapies. Over half of these surveyed prioritize customized utility plans primarily based on health and well being analyses. Youthful friends, particularly, worth fashionable evaluation instruments and private well being trackers. Whereas the 50+ era depends on private interviews about their medical historical past, 56 p.c of these aged 50 and beneath desire progressive evaluation instruments. Hoteliers who shortly acknowledge and implement these developments can encourage their friends in the long run and safe a powerful place available in the market.
